Youtube Video posted by: Mumbrella Natures Organics is launching the first advertising campaign for its 20 year-old cleaning brand Earth Choice. The "Torture" camapaign, created by Clemenger Harvie Edge (CHE) Melbourne, will aim to highlight the environmental benefits of using the brand versus traditional cleaning products. The ad carries the line "Stop torturing our aquatic life" and shows people using what appears to be a live duck, starfish and an octopus to clean their house. Jason Ross, CHE executive creative director, said: "We wanted consumers to consider where their waste water goes after it leaves their home. Showing aquatic animals in the cleaning process being 'tortured' by standard cleaning products dramatised this point." [caption id="attachment_4106" align="alignnone" width="150" caption="SDG Tshirts, sweatshirts, hats, etc many styles WEAR AND BE PROUD!"][/caption]
Earth Choice products are designed to assist you in the implementation of an Environmentally Preferable Purchasing (EPP) cleaning products program. The program provides an overall best value, taking into account price, regulatory requirements, performance, environmental and human health impact. Through partnership with the USEPA Design for the Environment (DfE) - Formulator Initiative, Clean Control Corporation has worked for the past several years to reformulate many of our products with a more positive environmental and human health profile. Our partnership also enables us to help companies implement an EPP cleaning products program.
The USEPA DfE - Formulator Initiative program encourages and assists formulators in designing products with more positive environmental and health profiles than conventional products. DfE provides formulators with information on chemical characteristics and toxicities of raw materials and additives. Through this effort, Clean Control Corporation has been able to provide environmentally preferable products for maintaining attractive and healthful conditions in the home and workplace. For more information, visit http://www.epa.gov/opptintr/dfe/pubs/projects/formulat/formpart.htm. Through USEPA Safer Detergents Stewardship Initiative (SDSI), DfE recognizes environmental leaders who voluntarily commit to the use of safer surfactants. Safer surfactants are surfactants that break down quickly to nonpolluting compounds and help protect aquatic life in both fresh and salt water. On November 19, 2008 in Washington, DC, DfE recognized Clean Control Corporation and over thirty other manufacturers and formulators as Safer Detergents Stewardship Initiative (SDSI) champions. Champion status indicates we have demonstrated and documented a strategy for ensuring that only safer surfactants are used in our products. For more information, USEPA Safer Detergents Stewardship Initiative (SDSI): http://www.epa.gov/dfe/pubs/projects/formulat/sdsi.htm.
Environmentally Preferable Purchasing
Did you know environmentally preferable purchasing is becoming commonplace in many governmental and institutional organizations? Proper sanitation and cleaning are important for a healthy building environment. Some cleaning products, however, can contain harmful chemicals that contaminate the environment and endanger human health. Implementing "green cleaning" practices can reduce these health, safety and environmental risks. Green cleaning involves selecting alternative products, using those products properly and taking other steps to reduce risks while maintaining a satisfactory level of cleanliness and disinfection. Consider these attributes when deciding which cleaners and degreasers to purchase: safety, price and performance. Select products that maximize beneficial environmental attributes (such as biodegradability, recycled content and energy efficiency) minimize adverse environmental and human health effects (such as cancer-causing materials) as long as they remain consistent with traditional purchasing factors. Remember, environmentally preferable purchasing is a process; not an outcome. Consequently, no product or set of products, including biobased, energy or water efficient or recycled-content products, will be environmentally preferable in every situation. For more information, see the Environmentally Preferable Purchasing Website Training Tools located at http://www.epa.gov/epp/ and the Florida Green Lodging Certification Program at http://www.dep.state.fl.us/waste/categories/recycling/GreenLodging/.
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Earth Choice products are designed to assist you in the implementation of an Environmentally Preferable Purchasing (EPP) cleaning products program. The program provides an overall best value, taking into account price, regulatory requirements, performance, environmental and human health impact. Through partnership with the USEPA Design for the Environment (DfE) - Formulator Initiative, Clean Control Corporation has worked for the past several years to reformulate many of our products with a more positive environmental and human health profile. Our partnership also enables us to help companies implement an EPP cleaning products program.
Through USEPA Safer Detergents Stewardship Initiative (SDSI), DfE recognizes environmental leaders who voluntarily commit to the use of safer surfactants. Safer surfactants are surfactants that break down quickly to nonpolluting compounds and help protect aquatic life in both fresh and salt water. On November 19, 2008 in Washington, DC, DfE recognized Clean Control Corporation and over thirty other manufacturers and formulators as Safer Detergents Stewardship Initiative (SDSI) champions. Champion status indicates we have demonstrated and documented a strategy for ensuring that only safer surfactants are used in our products. For more information, USEPA Safer Detergents Stewardship Initiative (SDSI): http://www.epa.gov/dfe/pubs/projects/formulat/sdsi.htm. 
Environmentally Preferable Purchasing